The Wall
"The Wall" is the quickest and most effective form of online banner trading. Now you can purchase CPM campaigns directly from individual sellers - with just one click. Simply enter the number of exposures you want to buy from the seller in the period specified, and accept the price. Your bid is then placed via the seller's "Wall".The seller can accept your bid or reject it. - Commissions for all sales made via the Wall are paid by the seller. This makes it free for buyers to bid.

If a seller on the Wall has not locked the price (CPM price) and if you do not want to accept the price they have specified, you can make your own bid. Your price offer will be sent to the seller who will then evaluate if it is acceptable in relation to the number of exposures involved.You can make your offer specific to a given time and date. This requires the seller to either accept or reject your bid. If you do not hear from the seller, your offer has not been accepted. You process payment for the campaign and exchange the advertising collateral directly with the seller on the Wall.